Getting over professional insecurity as a wellness entrepreneur.
When you get real about what is holding you back from putting yourself out there, you can start to work through those fears and step into your power. Ask yourself if any of these common fears facing wellness entrepreneurs are holding you back.
Insight: You don’t need anyone’s permission to share your message and experience.
If you feel like you need to learn more, take another course or get more experience first, I’d like you to please take a step back and think about where you were before you took your program. Look around and see what kind of questions people are asking when they need guidance. So many people need your help. And chances are you have your own experience, perspective and strategies that are also valuable. Please don’t let fear of being judged stop you from raising your visibility. Don’t edit yourself and hold yourself back worrying people are thinking “Who do they think they are?”. Even if you are newer in your business, I promise you, you have something to share with the world. “Impostor syndrome” is common for new health and wellness professionals, but remember you only have to be one step ahead of your clients.
Insight: Not everything will be a success, but you will learn from each experience. Also — tough love — you will sell 0 offers if you put nothing out there.
Yes it sucks when you go through the work of setting something up and the sales don’t follow. And it will probably happen at least once. But I promise it won’t kill you, and even your pride will survive. Most of the time no one will have any idea what happened behind the scenes. Do your best to prevent mismatch with your clients needs by doing your homework and giving people what they want, and don’t be afraid to poll, email, ask, and pre-sell before spending a lot of time on something. If you don’t get any bites, dust yourself off and see what you can learn from it.
Insight: Think about the people who need to learn from you. There are so many people who want to hear your message.
Talking about what you know about and becoming that subject matter expert in your niche is your best strategy here. Wellness (my industry)in particular is an ever changing field, and so many people get their “info” from media sound bites, so this is something that might happen. And that is ok. This can be a great opportunity to create a dialogue with people, and show what you know. Ask questions about where their opinions are coming from (many times it’s something someone “heard somewhere” or is outdated info), and use it as opportunity to educate and demonstrate your knowledge. Even health professionals like myself sometimes have disagreements about what is “right”, but being challenged can be an opportunity to learn and share. Remember most of your audience is going to be the people who really need your help — not your peers — and will be happy to learn from you. Have a legitimate troll? Well smile because that is a sign you are getting somewhere 😉 Hit the delete button and move on. These are few and far between, don’t let it hold you back.
Ready to bust through those fears and get visible? It’s time to start raising your visibility and attracting those clients who need your help. Pick one of these fears and start journaling on it. Get to the root of what you are really afraid, and plan one specific and measurable action you can take to move past it. Your message is too important not to share with the world.